“Boomerang referrals” are the employer’s recommendations submitted to potential candidates and candidates by former employees of the company, the so-called “corporate alumni”.
Employers build an alumni community and maintain relationships through mailings, online forums, social media groups, and corporate events to which they are invited.
In this simple way, employers can kill up to two birds with one stone:
🔅 thanks to the recommendations of corporate alumni, who often show loyalty to the former employer, acquire candidates,
🔅 encourage former employees to return to the company.
Research conducted by ExitCheck shows that 72% of former employees would be willing to return to their former employer if such an opportunity arose.
Would it be nice if your previous employer invited you to a corporate event where you would meet your friends and reminisce about the old days?
Are you willing to recommend your former employers?
